13 min read
13 min read
Sample Sales Letters: 7 Full Letters to Copy and Adapt
Seven full sales letters for agencies that write to local business owners, with three filled-in examples.
Topic
Direct Mail
How agencies use posted letters to open a conversation, what they cost and what to write in them.
Posts about Direct Mail
8 min read
8 min read
Postcard Marketing: When to Send a Postcard or a Letter
What postcard marketing is, what a card costs to post against a letter, and which one to send to whom.
8 min read
8 min read
Lumpy Mail: What It Is, When It Works and What It Costs
What lumpy mail is, when it pays for an agency, what USPS charges to post it and five objects that carry a finding.
8 min read
8 min read
How to Write a Sales Letter: 7 Parts and One Example
The seven parts of a one-page sales letter, a word budget for each and one worked example.
10 min read
10 min read
Business Introduction Letter: 5 Templates for Agencies
Five introduction letters for a prospect, a referral partner and a neighbor business, with filled-in examples and the line to change.
7 min read
7 min read
Automated Direct Mail: How It Works and What to Keep Manual
How automated direct mail works in five steps, the four kinds of trigger and the jobs a person should keep.
11 min read
Direct Mail Marketing for B2B: Formats, Cost and Results
8 min read
Marketing Letter for Agencies: Why Direct Mail Goes First
10 min read
Direct Mail Examples for B2B: 7 Pieces Written in Full
8 min read
Direct Mail Cost per Piece: Postage, Print and Your Time
10 min read
Direct Mail Campaign: A 200-Letter Plan, Step by Step
14 min read
Direct Mail Services Compared: 7 Options by Job and Price
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