Cookie Policy

1. Introduction

This Cookie Policy explains how Leadodo uses cookies and similar technologies on our websites, application, landing pages, blog, course platform, and related online services.

This policy applies to:

• https://leadodo.ai
• https://leadodo-app.vercel.app
• The Leadodo application
• The Leadodo course platform
• Leadodo landing pages, blog pages, and legal pages

This Cookie Policy should be read together with our Privacy Policy.

2. Who We Are

Leadodo is operated by:

Legal company name: Leadodo
Trade name: Leadodo
Country: The Netherlands
Chamber of Commerce / KvK number: 94335397
VAT number: NL005077662B46
Registered address: Floreentsien 24, 9005 MC Wergea, Friesland, The Netherlands
Contact email: legal@leadodo.ai

3. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit, such as login status, preferences, security settings, and usage activity.

Similar technologies may include:

• Pixels
• Tags
• Scripts
• Local storage
• Session storage
• SDKs
• Tracking URLs
• Device or browser identifiers

In this policy, we use the word “cookies” to refer to cookies and similar technologies.

4. Why We Use Cookies

We use cookies to:

• Make our website and application work
• Keep users logged in
• Protect accounts and prevent abuse
• Remember preferences
• Understand how visitors use our website
• Improve our product, course, and content
• Measure marketing campaigns
• Track conversions
• Show or measure advertising where legally permitted

Some cookies are necessary. Others are optional and may require your consent depending on your location.

5. Types of Cookies We Use

5.1 Strictly necessary cookies

These cookies are required for our website, application, or course platform to function.

They may be used for:

• Login sessions
• Authentication
• Security
• Fraud prevention
• Load balancing
• Saving privacy choices
• Checkout functionality
• Basic application functionality

You cannot disable strictly necessary cookies through our cookie banner because the service may not work without them. You can block them in your browser, but parts of Leadodo may stop working.

5.2 Preference cookies

Preference cookies help us remember choices you make, such as:

• Cookie preferences
• Interface preferences
• Language or region settings
• Display settings

These cookies improve your experience but are not always essential.

5.3 Analytics cookies

Analytics cookies help us understand how visitors use our website and application.

They may collect information such as:

• Pages visited
• Time on page
• Buttons clicked
• Referring websites
• Browser and device type
• Approximate location
• Technical performance
• Conversion paths

We may use tools such as Google Analytics or similar analytics services.

For visitors in the EU, UK, and similar jurisdictions, analytics cookies may be used only where legally permitted and, where required, after consent.

5.4 Advertising and marketing cookies

Advertising and marketing cookies help us measure and improve our marketing.

They may be used to:

• Measure ad performance
• Track conversions
• Understand whether an ad led to a signup or purchase
• Build or improve advertising audiences
• Retarget visitors with relevant ads
• Limit repeated advertising
• Analyse campaign effectiveness

We may use tools such as:

• Meta Pixel
• Google Ads conversion tracking
• Google Tag Manager
• Similar advertising or conversion tracking tools

For visitors in the EU, UK, and similar jurisdictions, advertising and marketing cookies should only be used where legally permitted and, where required, after consent.

6. Meta Pixel and Meta Business Tools

We may use Meta Pixel and related Meta Business Tools to measure website activity, conversions, and advertising performance.

Meta Pixel may collect or receive information such as:

• Page views
• Button clicks
• Conversion events
• Browser and device information
• IP address
• Cookie identifiers
• Referrer information
• Purchase or signup events, where applicable

Meta may use this information according to its own terms and privacy policies.

Where required by law, we will only activate Meta Pixel and similar advertising technologies after you have given consent through our cookie banner or consent settings.

7. Google Tools

We may use Google tools such as Google Analytics, Google Tag Manager, Google Ads, and related services.

These tools may help us:

• Understand website traffic
• Measure conversions
• Improve landing pages
• Track campaign performance
• Analyse user journeys
• Improve advertising

Google may process data according to its own privacy terms and settings.

Where required by law, we will only activate non-essential Google analytics or advertising cookies after you have given consent.

8. Cookies Used by Third Parties

Some cookies may be set by third-party providers that help us operate, analyse, market, or improve Leadodo.

These providers may include:

• Vercel
• Supabase
• Google
• Meta
• Stripe
• Calendly
• Resend
• Smartlead
• Vonage
• WhatsApp Business
• OpenAI
• GitHub
• Other service providers used to operate Leadodo

Some third-party cookies are necessary for features such as payments, booking calls, embedded content, login, security, analytics, or advertising.

We do not control all third-party cookies. Their use is also governed by the privacy and cookie policies of those providers.

9. Cookie Consent

Where required by law, we ask for your consent before using non-essential cookies.

This usually applies to:

• Analytics cookies
• Advertising cookies
• Marketing pixels
• Retargeting technologies
• Conversion tracking
• Certain third-party scripts

You should be able to accept, reject, or manage non-essential cookies through our cookie banner or cookie settings where available.

Rejecting non-essential cookies should not prevent you from using the basic website, although some optional features, analytics, personalisation, or marketing measurement may not work.

10. How to Manage Cookies

You can manage cookies in several ways.

10.1 Cookie banner or cookie settings

Where available, you can use our cookie banner or cookie settings to accept, reject, or change your cookie choices.

If you previously gave consent, you can withdraw or change that consent through the cookie settings where available.

10.2 Browser settings

Most browsers allow you to:

• View cookies
• Delete cookies
• Block cookies
• Block third-party cookies
• Clear local storage
• Set cookie preferences per website

If you block all cookies, parts of Leadodo may not work correctly.

10.3 Platform settings

Some third-party platforms also provide their own privacy and advertising settings. For example, Meta and Google allow users to manage some advertising preferences through their own account settings.

11. Cookie Retention

Cookies may remain on your device for different periods.

Some cookies are session cookies and are deleted when you close your browser.

Other cookies are persistent cookies and remain for a set period or until you delete them.

The exact duration depends on the cookie type, provider, browser settings, and your consent choices.

12. International Transfers

Some cookie and analytics providers may process data outside the European Economic Area, the United Kingdom, or Switzerland.

Where required, we rely on appropriate safeguards, such as data processing agreements, adequacy decisions, Standard Contractual Clauses, or other legally recognised transfer mechanisms.

More information is available in our Privacy Policy.

13. Updates to This Cookie Policy

We may update this Cookie Policy from time to time.

If we make material changes, we may notify users through the website, application, cookie banner, email, or another appropriate method.

The “Last updated” date at the top shows when this Cookie Policy was last updated.

14. Contact

If you have questions about this Cookie Policy or our use of cookies, contact:

Leadodo
Floreentsien 24
9005 MC Wergea
Friesland
The Netherlands

Email: legal@leadodo.ai