Outbound Machine
Reach out with messages shaped around each business and your services. Leadodo coordinates the follow-up, so your team can focus on the conversations that move work forward.
Built for web design agencies. Available worldwide.
The reason for writing
The appointment button is cut off on mobile.
Hi Oak & Pine team,
I noticed the appointment button on your website is cut off on mobile. It may make booking awkward for people using their phones.
I build websites for dental practices and can help fix that layout.
Would it be useful to talk?
AlexYour agency
Oak & Pine team
Yes, I see what you mean. Can you meet Friday at 10?Dallas, TX
Confirm the time zone. Agree on a time to talk through the fix.
Showing the first email example. It references the mobile booking issue; the example prospect asks about a call.
Personalization that goes deeper
Connect their website, their business, and what your agency offers. A short email can highlight a specific issue. A longer letter can make the case for broader improvements.
See where the findings come from“Hi Oak & Pine, we build beautiful websites. Are you interested in a redesign?”
The name changes. The reason does not.“I noticed your appointment button is cut off on mobile. I can help fix that layout.”
A recognizable issue. A relevant way to help.Website context makes the offer relevant.
Use the business context and website findings to explain why you are reaching out.
Show what you could improve and how you would help. Shape the message around your actual offer.
Invite a reply, offer to explain, or suggest a call. Match the ask to the conversation.
Keep your outreach connected
Coordinate Direct Mail, email, and LinkedIn without managing three separate campaigns. Choose the channels and order that fit your audience.
Send a personalized letter through the post. Use the space to explain where you can help and what you offer.
Personalized, physical, postedFollow up through your email sending provider. Keep the business context and offer connected to the earlier message.
Email sending providerAdd a LinkedIn touch when it fits your campaign. Keep it connected to the same prospect and conversation.
Part of the same sequenceWhen a prospect replies through a connected channel, remaining automated touches stop. Your team takes over the conversation.
Follow-ups stop on replyReview before you launch. Check the prospects, messages, sending setup, and opt-out settings for each channel.
Need a starting list?Keep the conversation human
Answer their questions, agree on a next step, and show how your agency can help. Your team takes it from here.
“Yes, can we talk about the mobile issue?”
Confirm the time zone and what you will cover on the call.
“Would this need a whole new website?”
Answer clearly and explain where your agency can help.
“We're not looking for help. Please remove us.”
Stop outreach to that contact and honor the opt-out across every channel.
Replies through connected channels stop the remaining automated touches. Keep opt-outs reflected across every channel.
Before your first campaign
What you control, where sending happens, and what to expect.
See the complete workflowDirect Mail, email through a sending provider, and LinkedIn. Coordinate them in one sequence and choose the order that suits your campaign. Direct Mail means physical letters sent through the post.
Replies through connected channels stop the remaining automated touches for that prospect. Your team handles the response. Honor opt-outs across all channels; a physical letter already posted cannot be recalled.
The business context, website findings, and your services shape the message. Personalization can cover your reasoning, offer, and next step. It can be a focused email or a longer letter discussing several improvements.
Yes. Review the prospects and website findings, preview each message, and confirm your sending and opt-out settings before launch.
No. Leadodo is available worldwide, with a strong US focus. Adapt your language, timing, and offer to each market. Follow the outreach requirements that apply to your recipients and channels.
Setup depends on your channels: printing and postage, an email sending domain and mailbox, and a LinkedIn account. A strategy call helps you work through the setup for your agency.
Put your research to work
Let's talk about who you want to reach, what you offer, and how Leadodo can help you start the conversation.
Your agency. Your next campaign.
A clear place to start.