4 min read
4 min read
What Is a Website Audit? Meaning, Types and Three Depths
A plain definition of a website audit, the six common types and the three depths an agency uses.
Topic
Glossary
Short, plain definitions of the terms agencies meet in outbound and web work.
Posts about Glossary
5 min read
5 min read
What Is a Cold Email? Meaning, an Example and the Rules
A plain definition of a cold email, one example, how it differs from spam and what US law asks of the sender.
Other topics.
Business
Explore our latest insights and proven strategies about business growth to help your web design agency attract more clients and grow your business.
20 posts
Cold Email
Templates, subject lines, follow-ups and the rules for cold email that agencies send to local businesses.
10 posts
Comparisons
Tools for finding and reaching clients, compared on what their own sites say.
22 posts
Direct Mail
How agencies use posted letters to open a conversation, what they cost and what to write in them.
12 posts
Lead Generation
Discover our most recent findings and proven lead generation techniques to help your web design agency grow.
26 posts
Sales
Prospecting, calls, LinkedIn and the steps between a first reply and a signed client.
16 posts
Templates
Emails, letters, scripts, checklists and documents you can copy and adapt.
17 posts
Web Design
Explore our latest insights and proven strategies about web design to help your web design agency attract more clients and grow your business.
18 posts
Website Audits
How to judge a website, what to check and how an audit opens a conversation with its owner.
4 posts
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