5 min read
5 min read
What Is a Cold Email? Meaning, an Example and the Rules
A plain definition of a cold email, one example, how it differs from spam and what US law asks of the sender.
Topic
5 min read
5 min read
A plain definition of a cold email, one example, how it differs from spam and what US law asks of the sender.
7 min read
7 min read
Forty subject lines sorted by purpose, what the data says about length, and the rule the law sets.
8 min read
8 min read
Cold email is legal in the US when each message meets the FTC's eight CAN-SPAM requirements. Here they are, on one example email.
8 min read
8 min read
A cold email built one line at a time, with the first line taken from the prospect's own website and a word count for each part.
10 min read
10 min read
Eight first emails an agency can copy, three of them filled in, and the one line to rewrite before sending.
8 min read
8 min read
Eight follow-up emails you can copy, with the day to send each one and the point where you stop.
Explore our latest insights and proven strategies about business growth to help your web design agency attract more clients and grow your business.
20 posts
Tools for finding and reaching clients, compared on what their own sites say.
22 posts
How agencies use posted letters to open a conversation, what they cost and what to write in them.
12 posts
Short, plain definitions of the terms agencies meet in outbound and web work.
2 posts
Discover our most recent findings and proven lead generation techniques to help your web design agency grow.
26 posts
Prospecting, calls, LinkedIn and the steps between a first reply and a signed client.
16 posts
Emails, letters, scripts, checklists and documents you can copy and adapt.
17 posts
Explore our latest insights and proven strategies about web design to help your web design agency attract more clients and grow your business.
18 posts
How to judge a website, what to check and how an audit opens a conversation with its owner.
4 posts


Get started, or book a demo first.