Topic

Cold Email

Templates, subject lines, follow-ups and the rules for cold email that agencies send to local businesses.

Posts about Cold Email

  • 5 min read

    What Is a Cold Email? Meaning, an Example and the Rules

    A plain definition of a cold email, one example, how it differs from spam and what US law asks of the sender.

  • 8 min read

    Is Cold Email Legal in the US? The 8 CAN-SPAM Rules

    Cold email is legal in the US when each message meets the FTC's eight CAN-SPAM requirements. Here they are, on one example email.

  • 8 min read

    How to Write a Cold Email, Line by Line, With an Example

    A cold email built one line at a time, with the first line taken from the prospect's own website and a word count for each part.

  • 8 min read

    Cold Email Follow-Up: 8 Templates and When to Send

    Eight follow-up emails you can copy, with the day to send each one and the point where you stop.

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