ZoomInfo Alternatives for Small Agencies: 7 Options Compared
Six ZoomInfo alternatives and Leadodo, compared for a small agency on published prices, seats, data and what each one sends.
Robbert Veer, Founder
13 min read
The ZoomInfo alternatives a small agency can weigh are Apollo, Lusha, UpLead, Cognism, Seamless.AI and RocketReach. All six offer contact data, and three of them showed a plan price on Nov 10, 2026. Pick one of these databases if you need contact data for enterprise sales. Pick Leadodo if you sell websites or marketing to local businesses and want each prospect's website scored first.
Every fact about another product on this page comes from that product's own website, read on Nov 10, 2026. The page ranks nothing and makes no claim about quality, support or results. A price appears only where the site showed the amount, the plan name and the billing period.
Which ZoomInfo alternatives show a price a small agency can read?
Apollo, Lusha and UpLead showed a plan price on Nov 10, 2026. ZoomInfo, Cognism and Seamless.AI showed none, and RocketReach's pricing page could not be read. That split matters to a team of one to five people, because a published price can be compared before any sales call.
The first table sets ZoomInfo next to the three ZoomInfo competitors that showed a price.
| What an agency asks | ZoomInfo | Apollo | Lusha | UpLead |
|---|---|---|---|---|
| Where the leads come from | Its own database. Says it holds 500M professional profiles and 100M companies | Its own database. Says it holds 240M+ contacts and 30M+ companies | Its own database. Lists 515M+ contacts and 29M+ companies | Its own database. Lists 200M+ contacts with email addresses |
| How prospects are qualified | Its agents find the audience | 65+ search filters and Lead Scoring | Lead scoring and Lookalikes | 50+ search filters, technographics and intent data |
| Channels it sends | None stated. Drafts go to your own email sequencer | Email and phone | None described. The pricing page lists email sequences as a plan feature | None. It supplies data |
| Pricing on Nov 10, 2026 | Pricing on request | Free plan. Then Basic, $49 per seat per month, billed annually | Free plan. Then Starter, $37.45 USD per month, billed yearly, with 1 seat | 7-day free trial. Then Essentials, $99 per month on monthly billing, for 1 user |
| Still yours to do | Sending | Post | LinkedIn, phone and post. Email is unclear | Sending, unless you buy its managed cold email service |
| Who its site says it is for | Go-to-market teams | Go-to-market teams, from small business to enterprise | GTM teams and revenue teams of all sizes | Sales teams |
The second table holds the three products without a readable price, and Leadodo.
| What an agency asks | Cognism | Seamless.AI | RocketReach | Leadodo |
|---|---|---|---|---|
| Where the leads come from | Its own database. The pages read give no count | Its own search engine. Lists 1.3B+ contacts and 121M+ companies | Its own database. Says it holds 700M+ profiles and 60M companies | A Google Maps scraper and a database of 460M+ contacts |
| How prospects are qualified | Intent data and technographics | Buyer Intent and Job Changes | Intent data and recommendations | Twip AI scores each website out of 100 across 10 domains |
| Channels it sends | None. It supplies data | Email, phone and social | Your Outbound Machine runs a posted letter, then email, then LinkedIn steps | |
| Pricing on Nov 10, 2026 | Pricing on request. Both plans include 5 seats | Pricing on request. Free for up to 50 credits | Could not be read. See its site | Pricing on request |
| Still yours to do | Sending | Post | LinkedIn, phone and post | Pick the trade and area, choose how much to review, and answer the replies |
| Who its site says it is for | Enterprise and mid-market sales, marketing and revenue operations teams | Founders, sales teams, recruiting and customer success | Sales and recruiting teams | Web design and marketing agencies |
For ZoomInfo and its six alternatives, the row Still yours to do lists the channels that the pages we read do not name. A product may do more than those pages say.
What is ZoomInfo, and who is it for?
ZoomInfo is a company and contact database with workspaces and agents. Its homepage calls it "the intelligence layer beneath every GTM motion", and the pages we read address go-to-market teams.
Its outbound prospecting page says ZoomInfo holds 100M companies and 500M professional profiles. The same page says agents find the audience and write the opener, and that "Emails fire from your sequencer of choice." The pages we read state no channel that ZoomInfo sends on itself.
ZoomInfo's pricing page shows no prices. On Nov 10, 2026 it named three sales plans, ZoomInfo Professional, Copilot Advanced and Copilot Enterprise, each with a "Start free trial" button and no trial length. Its FAQ says pricing depends on features and functionality, the number of licenses and credit usage. The button on the page reads "Get Pricing".
The homepage says ZoomInfo enables "go-to-market for over half the Fortune 500", and the pages we read state no company size. Stay with ZoomInfo if you run a go-to-market team that needs company and contact data. For that work, pick ZoomInfo over Leadodo.
What does each ZoomInfo alternative do?
All six offer contact data, and three of them also send email. The sections below give what each product's site says it does, what it showed for pricing and who it names as its audience.
Apollo
Apollo is a contact database with email sequences and a dialer. Its data page says it holds 240M+ global contacts and 30M+ global companies, and it names local business data from Google Maps among its sources. Sequences run "across email, call, and networking platforms". The pages we read do not mention post.
Apollo's pricing page showed a Free plan with 900 credits per seat per year. On Nov 10, 2026 the lowest paid plan was Basic at $49 per seat per month, billed annually. The page says all seats on an account are on the same plan.
Apollo's homepage names both "Small Business" and "Mid-market & Enterprise", and the pricing page says the Free plan is "Good for founders and early-stage teams". Pick Apollo over Leadodo if you sell to named roles at companies and want data, email and calling in one tool. Our page on Apollo vs ZoomInfo sets the two side by side, and our list of Apollo alternatives adds email finders.
Lusha
Lusha is a contact and company database. Its data page lists 515M+ contacts and 29M+ companies, with 132M+ contacts in the United States. It says contact fields refresh weekly, and that Lusha never scrapes professional networks or social platforms.
The site names Lusha Search for prospecting, enrichment, lead scoring, Lookalikes and a Chrome extension. The pages we read do not describe Lusha sending messages itself, although its pricing page lists email sequences among the plan features.
Lusha's pricing page showed a Free plan with 40 credits per month and 1 seat. On Nov 10, 2026 the lowest paid plan was Starter at $37.45 USD per month, billed yearly, with 1 seat included. The page asks teams larger than 5 users to contact sales.
Lusha's homepage names GTM teams and "revenue teams of all sizes". Pick Lusha over Leadodo if you already have a way to send and need contact details for named people.
UpLead
UpLead is a contact database that verifies an email address at the moment you download or export it. Its data page lists 200M+ B2B contacts with email addresses and 19M+ company profiles. It says the data comes from public documents and from licensed third parties, which it does not name.
The site names a Prospector with 50+ search filters, an email finder, mobile direct dials, technographics and intent data. The product supplies data and sends nothing itself, according to the pages we read. UpLead also sells Done-for-You Cold Email, a managed outbound service.
UpLead's pricing page showed a 7-day free trial with 5 credits. On Nov 10, 2026 the lowest paid plan was Essentials at $99 per month on monthly billing, with 170 credits for 1 user. One credit equals one contact.
The pages we read name no audience beyond sales teams. Pick UpLead over Leadodo if you want a contact list, with email addresses verified at export, to load into a sending tool you already use.
Cognism
Cognism is a contact and company database with phone-verified mobile numbers. It sells the data under the name Sales Intelligence. The pages we read give no count of contacts or companies. The data page says contacts at director level and above are refreshed every 30 days.
The site names intent data, technographics, CRM enrichment and a browser extension that "works over LinkedIn and websites". Cognism supplies data and connects to CRM and sales engagement tools. It sends nothing itself, according to the pages we read.
Cognism's pricing page shows no prices. It names two plans, Standard and Pro, each with 5 seats included, and its buttons read "Talk to sales" and "Book a demo". The pages we read mention no free plan and no free trial.
The homepage says Cognism is used by "Enterprise and mid-market sales, marketing and revenue operations teams". It adds that teams with at least 5 salespeople often see the most value, "especially those prospecting into Europe". Pick Cognism over Leadodo if that describes your team.
Seamless.AI
Seamless.AI is a contact search engine with email sending and a dialer. Its homepage FAQ calls it "a real-time search engine" for B2B sales leads. Its platform overview page lists "1.3B+ Verified contacts" and "121M+ Companies", and the homepage FAQ says the product crawls the web in real time to find contact information.
The site names a Prospector, Buyer Intent, Job Changes, built-in email sending and a phone dialer. It also names "social", without naming a network. The pages we read do not mention post.
The site's Pricing link leads to a pricing inquiry page that shows no plan names and no prices. It asks the visitor to fill out a form or call. The homepage says "Seamless.AI is free for up to 50 credits."
The homepage addresses a wide group, from founders and B2B sales teams to recruiting and customer success. Pick Seamless.AI over Leadodo if you want contact search, email and calling for a sales team in one product.
RocketReach
RocketReach is a contact database with email and phone lookup and email outreach. Its products page says it gives access to 700M+ professional profiles, and its API page speaks of 60M companies.
The site names a contact database and Autopilot, which builds prospect lists and updates them daily, weekly or monthly. Messages and Sequences send emails and schedule follow-ups. The site also names intent data, a browser extension and an API. The pages we read name no LinkedIn, phone or post sending.
We could not read RocketReach's prices. Its pricing page returned only its title on Nov 10, 2026, so this page quotes no price for it. The pages we read do not say whether there is a free plan or a trial. See its site for current plans.
The products page says "Close deals and hire talent faster", and the pages we read point to sales and recruiting teams. Pick RocketReach over Leadodo if you look up named professionals, for sales or for hiring.
Where does Leadodo fit, and where does it not?
Leadodo fits a web design or marketing agency that wants each prospect's website scored before any outreach. A team that needs contact data for enterprise sales should pick one of the databases above.
Leadodo is software for web design and marketing agencies. It finds businesses, scores their websites and runs outreach to the ones with the weakest sites. Here is how that works.
- Find. Leadodo finds businesses with a Google Maps scraper and a database of 460M+ contacts. Of those contacts, 100M+ are in the US, and the data is refreshed every 30 days. You search by industry, area and company size, plus 20+ more filters.
- Score. Twip AI scores every website in a search out of 100 across 10 domains. Lower means a weaker website and a better lead. Sites that score below 40 form the shortlist.
- Reach. Your Outbound Machine runs six steps over 19 working days. A posted letter arrives on day 1, emails follow on days 4, 7 and 11, and LinkedIn steps on days 15 and 19. The sequence stops for a business the moment it replies.
Leadodo never contacts anyone itself. You send, under your own name. In the US a letter costs about 86 cents, for one page in black and white, sent First Class. That covers printing, postage and the envelope.
The score matters to a small team because it decides where a few hours go. In a test we ran on 20,000 Dutch company websites and 3,570 cold emails, the 20% of websites with the most problems replied positively 1.60% of the time to a generic email. A random sample from the other 80% replied positively 0.50% of the time. The test covered Dutch companies and email only, and our write-up of the test holds the method. Our guide to local lead generation shows how one trade in one county becomes a list.
Now the limits. Leadodo is built for one job, finding businesses with weak websites and starting the conversation. The other tools on this page do the other jobs. If your buyers are named roles inside larger companies, one of the databases on this page is the closer match. Leadodo's pricing is on request.
How does a small agency choose between them?
Start with the prices you can read, then check seats and sending. Five checks help.
- Read the prices that are published. Apollo, Lusha and UpLead showed a plan price on Nov 10, 2026. ZoomInfo, Cognism and Seamless.AI ask you to contact sales or fill out a form.
- Count the seats. Lusha's Starter includes 1 seat and UpLead's Essentials lists 1 user. Apollo prices per seat. Both Cognism plans include 5 seats.
- Test the data on your own market. Use a free plan or a trial to look up businesses in your own trade and area, as far as its credits go. Count how many come back with an owner's name and an email address.
- Decide who sends. UpLead and Cognism supply data, so the sending happens in another tool. Lusha's pricing page lists email sequences as a plan feature, and the pages we read do not describe Lusha sending. Apollo, Seamless.AI and RocketReach name email sending of their own.
- Decide how you will pick prospects. A filter narrows a list, and you still choose who gets a message. Our guide to what is inside a B2B database shows what a record gives you to choose with.
For a wider view of this category, see our roundup of sales intelligence tools for small teams.
Questions
Is there a free ZoomInfo alternative?
Yes. Apollo and Lusha each showed a free plan on Nov 10, 2026, and Seamless.AI says it is free for up to 50 credits. UpLead showed a 7-day free trial with 5 credits. ZoomInfo's own plans carried a free trial button with no length stated.
Which ZoomInfo competitors show their prices?
Apollo, Lusha and UpLead showed an amount, a plan name and a billing period for their lowest paid plan on Nov 10, 2026. Cognism and Seamless.AI showed no prices. RocketReach's pricing page returned only its title when we read it.
Does ZoomInfo publish its prices?
No. On Nov 10, 2026 its pricing page showed no price for any plan, and the button read "Get Pricing". Its FAQ says pricing is based on features and functionality, the number of licenses and credit usage.
Which ZoomInfo alternative works for a team of one?
Lusha's Starter plan includes 1 seat, UpLead's Essentials plan lists 1 user and Apollo prices per seat. So each of the three states a plan or a price for one person. Cognism's two plans each include 5 seats, and its homepage says teams with at least 5 salespeople often see the most value.
Are there alternatives to ZoomInfo for local business leads?
Apollo's data page names local business data from Google Maps among its sources. Leadodo finds businesses with a Google Maps scraper and a database of 460M+ contacts. You search by industry, area and company size, plus 20+ more filters.
Checked on Nov 10, 2026. If a detail about your product is out of date, tell us and we will correct it.
Next step. Search one trade in one area and see every website in it scored. See Lead Discovery.
