Apollo vs ZoomInfo: Data, Pricing and Who Each One Suits
Apollo vs ZoomInfo, row by row from each product's own website, with a section on where Leadodo fits for web design and marketing agencies.
Robbert Veer, Founder
7 min read
Apollo vs ZoomInfo is a choice between a published price and a quote from sales. Apollo lists a Free plan and per-seat prices on its site, with email sequences and a dialer built in. ZoomInfo shows no prices, and its site says emails go out through the sequencer you already use. Pick Apollo to start alone today. Pick ZoomInfo when you want a quote for a go-to-market team.
This comparison uses only what each product's own website said on Nov 10, 2026. It makes no claim about whose data is more accurate. One section covers Leadodo, for agencies whose real question is how to find and reach businesses with weak websites.
Apollo vs ZoomInfo, how do they compare?
Both sell company and contact data. The stated differences are in price, in sending and in how much each site tells you before a sales call.
| Point | Apollo | ZoomInfo |
|---|---|---|
| Kind of tool | Contact database with email sequences and a dialer | Company and contact database with workspaces and agents |
| Where the leads come from | Its own database. Apollo says it holds 240M+ contacts and 30M+ companies | Its company and contact data. ZoomInfo says it holds 100M companies and 500M professional profiles |
| Data sources it names | Five, with local business data from Google Maps among them | None on the pages we read |
| Refresh, as stated | The homepage says "regularly updated", with no interval given | "Refresh weekly, daily, hourly. Same price." The page does not explain the line |
| How prospects are qualified | 65+ search filters and Lead Scoring | Agents that find the audience and write the opener |
| Channels it sends | Email and phone | None stated. "Emails fire from your sequencer of choice." |
| Lowest paid plan | Basic, $49 per seat per month, billed annually, on Nov 10, 2026 | Pricing on request |
| Free plan or trial | A Free plan at $0, and a 14-day trial on two paid plans | A "Start free trial" button, with no trial length given |
| Who it says it is for | "Go-to-Market Teams", from "Small Business" to "Mid-market & Enterprise" | Go-to-market teams. It states no company size |
| What an agency that sells websites still does by hand | Check each prospect's website and post any letter | Check each prospect's website, send from your own sequencer and post any letter |
The last row rests on the pages we read. They name no check of a prospect's website and no posted mail for either product.
What does Apollo do?
Apollo is a contact database with email sequences and a dialer in the same product. Its homepage headline reads "Grow revenue with one connected GTM system".
The database is searched with "65+ filters". Apollo says it holds "240M+ global contacts" and "30M+ global companies". Its data page names five sources, among them a contributor network, third-party data providers and local business data from Google Maps. The homepage calls the data "regularly updated" and gives no interval.
Sending is built in. Sequences run steps "across email, call, and networking platforms". A parallel dialer logs calls to your CRM, and Apollo syncs with Salesforce, HubSpot and Pipedrive.
Paid plans are priced per seat. On Nov 10, 2026 Apollo's pricing page listed the Basic plan at $49 per seat per month, billed annually. The price with monthly billing was not in the text we read. A Free plan sits below it at $0, and the page calls that plan "Good for founders and early-stage teams".
The homepage names both "Small Business" and "Mid-market & Enterprise".
What does ZoomInfo do?
ZoomInfo is a company and contact database with workspaces and agents. Its homepage calls it "the intelligence layer beneath every GTM motion".
The outbound prospecting page says ZoomInfo holds "100M companies and 500M professional profiles". The pages we read name no data source and give no accuracy rate.
For outbound, the page says agents find the audience and write the opener. Sending is left to a tool you already have. In ZoomInfo's words, "Emails fire from your sequencer of choice." The pages we read do not say whether ZoomInfo sends email or places calls itself. Data can also be delivered by API, MCP and CLI, or to a data warehouse.
ZoomInfo shows no prices. On Nov 10, 2026 ZoomInfo's pricing page named three Sales plans, ZoomInfo Professional, Copilot Advanced and Copilot Enterprise. Each had a "Start free trial" button and no trial length. Its FAQ says pricing depends on "Features and functionality", "Number of licenses" and "Credit usage".
The pages address go-to-market teams and state no company size. The homepage says ZoomInfo enables "go-to-market for over half the Fortune 500".
Which should you pick, Apollo or ZoomInfo?
Pick by how you buy and by where your emails go out. Neither website settles whose data is more accurate.
- Pick Apollo when you need the price before you talk to anyone. Its pricing page lists per-seat prices and a Free plan at $0. ZoomInfo's price comes from its sales team.
- Pick Apollo when you want sending in the same tool. Sequences and a dialer are part of the product.
- Pick ZoomInfo when you already run a sequencer and want data and drafts delivered into it. Its page says emails fire "from your sequencer of choice", and data can be delivered by API or to a data warehouse.
- Ask both for sample rows in your own trade and area. Apollo names Google Maps as a source of local business data. The ZoomInfo pages we read name no source.
Our pages on alternatives to Apollo and alternatives to ZoomInfo list more databases. Clay vs Apollo sets a database against a workflow builder, and one guide explains what is inside a B2B database.
Where does Leadodo fit, and where does it not?
Leadodo is software for web design and marketing agencies. A sales team that is choosing between Apollo and ZoomInfo should stay with those two.
Both databases tell you who works where. An agency that sells websites has a second question. Which of these businesses has a website weak enough to need you? If that is your real question, the choice looks different.
- Find. You search by industry, area and company size, plus 20+ more filters. Leadodo finds businesses with a Google Maps scraper and a database of 460M+ contacts. Of those contacts, 100M+ are in the US, and the data is refreshed every 30 days. One filter picks out businesses that have no website.
- Score. Twip AI scores every website in a search out of 100 across 10 domains. Lower means a weaker website and a better lead. Sites that score below 40 form the shortlist.
- Reach. Your Outbound Machine runs six steps over 19 working days. A posted letter arrives on day 1, emails follow on days 4, 7 and 11, and LinkedIn steps on days 15 and 19. The sequence stops for a business the moment it replies.
Leadodo never contacts anyone itself. You send, under your own name. Leadodo's pricing is on request. Our guide to local lead generation walks through the method with or without software.
Where Leadodo does not fit. Leadodo is built for one job, finding businesses with weak websites and starting the conversation. Apollo and ZoomInfo do another job, company and contact data for go-to-market teams. A team that sells software to job titles inside large companies should pick Apollo or ZoomInfo. Keep your CRM for what follows.
Questions
Does ZoomInfo publish its prices?
No. On Nov 10, 2026 the pricing page showed no price for any plan, and its button read "Get Pricing". The FAQ says pricing depends on "Features and functionality", "Number of licenses" and "Credit usage". Apollo lists its prices on its pricing page.
Does Apollo have a free plan?
Yes. Apollo's pricing page shows a Free plan at $0 with "900 credits per seat per year, granted monthly" and 2 sequences. Basic and Professional also show a 14-day trial. ZoomInfo's pricing page showed a "Start free trial" button and gave no trial length.
ZoomInfo vs Apollo, which one sends the emails?
Apollo does. Its sequences run steps "across email, call, and networking platforms". ZoomInfo's outbound page says "Emails fire from your sequencer of choice." The pages we read do not say whether ZoomInfo sends email itself.
Where does each say its data comes from?
Apollo's data page names five sources. They are a contributor network, bounce and reply tracking from outreach, third-party data providers, public web data and local business data from Google Maps. The ZoomInfo pages we read do not name a source.
Is Apollo.io vs ZoomInfo the right comparison for a small agency?
It is the right one when you sell to named roles in mid-sized and large companies. When you sell websites or marketing to local businesses, a contact record is the first of two things you need. The second is knowing which businesses have a weak website, and neither set of pages describes that check.
Checked on Nov 10, 2026. Every detail about Apollo and ZoomInfo comes from their own websites on that date. If a detail about your product is out of date, tell us and we will correct it.
Next step. Run one search by industry and area, and see every website in it scored. See Lead Discovery.
