Case study
How Jensen Technologies Booked 72 Meetings in 4 Weeks With Letters, Email and LinkedIn
Jensen Technologies
Spain · Sep 21 to Oct 19, 2026 · Web and App Development
Jensen Technologies ran its Outbound Machine in Leadodo across direct mail, cold email and LinkedIn. In 4 weeks, 11,807 analyzed businesses became 2,421 qualified prospects, 486 replies and 72 booked meetings. At a 66% show rate and a 25% close rate, that comes to $59,400 in expected revenue.
Result
$59,400expected revenue
at a 66% show rate and a 25% close rate
- 72 meetings booked
Ran on
- Direct mail
- Cold email
11,807 businesses analyzed by Twip. 2,421 scored below 40 and made the shortlist.
- 1
Direct mail
2,074 letters
16 meetings booked
- 2
Cold email
2,038 leads
47 meetings booked
- 3
LinkedIn
1,197 requests
9 meetings booked
72meetings booked
In this report6 chapters
The Client
Jensen Technologies builds websites and apps with a focus on usability, and helps companies put AI to work. It works internationally from offices in Spain and Estonia.
A new client is worth about $5,000 to the agency, so every booked meeting counts.
The Challenge
A business with a weak website rarely goes looking for an agency. It has to be found, and then reached where it pays attention.
Jensen Technologies turned on all three channels of its Outbound Machine to do that. A letter by post, a cold email sequence and LinkedIn, all working from the same shortlist.
The Campaign
The campaign ran for 4 weeks, from September 21 to October 19, 2026.
Twip analyzed 11,807 businesses. 2,421 of them scored below 40, the mark for a weak website and a strong lead. Jensen Technologies had a contact person for 2,189 of them.
Then the three channels went to work on that shortlist.
- Letter. 2,074 letters went out by post.
- Cold email. 2,038 leads got a sequence of 4 emails, 7,177 emails in all. Each follow-up went only to people who had not replied or bounced.
- LinkedIn. 1,197 leads who never answered an email got a LinkedIn request. The 257 who accepted got one message.
Twip analyzed 11,807 businesses and 2,421 scored below 40. A contact was found for 2,189 of them. Jensen Technologies ran three channels from its own Outbound Machine, one after the other. A letter went first, then four emails, then a LinkedIn request and a message. Each step went to the businesses that had not replied yet.
Direct mail
- Letter. 2,074 sent. 16 meetings booked.
Cold email
- Email 1. 2,038 sent. 23 meetings booked.
- Email 2. 1,783 sent. 9 meetings booked.
- Email 3. 1,707 sent. 8 meetings booked.
- Email 4. 1,649 sent. 7 meetings booked.
LinkedIn
- Request. 1,197 sent.
- Message. 257 sent. 9 meetings booked.
The bar is what each step sent. One square is one meeting that step booked.
Direct mail2,074 letters
| Step | Sent | Meetings |
|---|---|---|
| Letter | 2,074 | 16 |
Cold emailfour emails, 7,177 sent
| Step | Sent | Replies | Positive | Meetings | Bounced |
|---|---|---|---|---|---|
| Email 1 | 2,038 | 238 | 32 | 23 | 17 |
| Email 2 | 1,783 | 70 | 13 | 9 | 6 |
| Email 3 | 1,707 | 53 | 11 | 8 | 5 |
| Email 4 | 1,649 | 42 | 10 | 7 | 4 |
LinkedIn1,197 requests, 21% accepted
| Step | Sent | Accepted | Replies | Positive | Meetings |
|---|---|---|---|---|---|
| LinkedIn request | 1,197 | 257 | Not reported | Not reported | Not reported |
| LinkedIn message | 257 | Does not apply | 44 | 14 | 9 |
The Results
Every channel booked meetings.
| Channel | Reached | Replies | Positive | Meetings |
|---|---|---|---|---|
| Letter | 2,074 | 39 | 24 | 16 |
| Cold email | 2,038 | 403 | 66 | 47 |
| 1,197 | 44 | 14 | 9 | |
| Total | 486 | 104 | 72 |
On cold email, 19.8% of leads replied. 16.4% of those replies were positive, and 47 of the 66 positive replies booked a meeting.
Together the channels put 3.0% of the shortlist in a meeting within 4 weeks.
Not every booked meeting takes place, and not every meeting closes. At the agency's 66% show rate, 72 bookings means about 48 meetings held. At a 25% close rate and $5,000 a client, that is about 12 expected new clients and $59,400 in expected revenue.
- Direct mail
- 16 meetings22% of the meetings
- Cold email
- 47 meetings65% of the meetings
- 9 meetings12.5% of the meetings
- 72meetings booked
- times 66%show rate
- about 48meetings held
- times 25%close rate
- about 12new customers
- times $5,000average deal
- gives $59,400expected revenue
Worked out from the booked meetings. It is kept apart from pipeline and from revenue won, which show only when the agency reports them.
What Made the Difference
The first email booked 23 meetings. Emails 2 to 4 booked 24 more, each one reaching people who had stayed quiet.
LinkedIn picked up where email stopped. Its 1,197 requests went only to leads who had not replied to any of the 4 emails, and 9 of them still booked a meeting.
The letter reached people outside the inbox. 16 meetings came from it.
The Outcome
In 4 weeks, Jensen Technologies went from 11,807 analyzed businesses to 72 booked meetings. Letters added 16, cold email 47 and LinkedIn 9.
Written by
Robbert Veer
Founder
Robbert Veer is the founder of Leadodo. He has over seven years of experience running a web design agency. Today he focuses on AI and automation for lead generation. Leadodo is a complete AI-powered application built for web design agencies. It helps agencies find the right prospects and turn them into new business.
