Case study
How GES Digital Booked 50 Meetings in 4 Weeks With Letters, Email and LinkedIn
GES Digital
United States · Aug 10 to Sep 7, 2026
GES Digital ran its Outbound Machine in Leadodo across direct mail, cold email and LinkedIn. In 4 weeks, 11,847 analyzed businesses became 2,149 qualified prospects, 372 replies and 50 booked meetings. At a 67% show rate and a 22% close rate, that comes to $36,850 in expected revenue.
Result
$36,850expected revenue
at a 67% show rate and a 22% close rate
- 50 meetings booked
Ran on
- Direct mail
- Cold email
11,847 businesses analyzed by Twip. 2,149 scored below 40 and made the shortlist.
- 1
Direct mail
1,809 letters
11 meetings booked
- 2
Cold email
1,753 leads
34 meetings booked
- 3
LinkedIn
1,013 requests
5 meetings booked
50meetings booked
In this report6 chapters
The Client
A new client is worth about $5,000 to the agency, so every booked meeting counts.
The Challenge
A business with a weak website rarely goes looking for an agency. It has to be found, and then reached where it pays attention.
GES Digital turned on all three channels of its Outbound Machine to do that. A letter by post, a cold email sequence and LinkedIn, all working from the same shortlist.
The Campaign
The campaign ran for 4 weeks, from August 10 to September 7, 2026.
Twip analyzed 11,847 businesses. 2,149 of them scored below 40, the mark for a weak website and a strong lead. GES Digital had a contact person for 1,936 of them.
Then the three channels went to work on that shortlist.
- Letter. 1,809 letters went out by post.
- Cold email. 1,753 leads got a sequence of 4 emails, 6,224 emails in all. Each follow-up went only to people who had not replied or bounced.
- LinkedIn. 1,013 leads who never answered an email got a LinkedIn request. The 194 who accepted got one message.
Twip analyzed 11,847 businesses and 2,149 scored below 40. A contact was found for 1,936 of them. GES Digital ran three channels from its own Outbound Machine, one after the other. A letter went first, then four emails, then a LinkedIn request and a message. Each step went to the businesses that had not replied yet.
Direct mail
- Letter. 1,809 sent. 11 meetings booked.
Cold email
- Email 1. 1,753 sent. 16 meetings booked.
- Email 2. 1,551 sent. 8 meetings booked.
- Email 3. 1,483 sent. 6 meetings booked.
- Email 4. 1,437 sent. 4 meetings booked.
LinkedIn
- Request. 1,013 sent.
- Message. 194 sent. 5 meetings booked.
The bar is what each step sent. One square is one meeting that step booked.
Direct mail1,809 letters
| Step | Sent | Meetings |
|---|---|---|
| Letter | 1,809 | 11 |
Cold emailfour emails, 6,224 sent
| Step | Sent | Replies | Positive | Meetings | Bounced |
|---|---|---|---|---|---|
| Email 1 | 1,753 | 183 | 23 | 16 | 19 |
| Email 2 | 1,551 | 57 | 11 | 8 | 11 |
| Email 3 | 1,483 | 39 | 8 | 6 | 7 |
| Email 4 | 1,437 | 31 | 6 | 4 | 5 |
LinkedIn1,013 requests, 19.2% accepted
| Step | Sent | Accepted | Replies | Positive | Meetings |
|---|---|---|---|---|---|
| LinkedIn request | 1,013 | 194 | Not reported | Not reported | Not reported |
| LinkedIn message | 194 | Does not apply | 34 | 11 | 5 |
The Results
Every channel booked meetings.
| Channel | Reached | Replies | Positive | Meetings |
|---|---|---|---|---|
| Letter | 1,809 | 28 | 17 | 11 |
| Cold email | 1,753 | 310 | 48 | 34 |
| 1,013 | 34 | 11 | 5 | |
| Total | 372 | 76 | 50 |
On cold email, 17.7% of leads replied. 15.5% of those replies were positive, and 34 of the 48 positive replies booked a meeting.
Together the channels put 2.3% of the shortlist in a meeting within 4 weeks.
Not every booked meeting takes place, and not every meeting closes. At the agency's 67% show rate, 50 bookings means about 34 meetings held. At a 22% close rate and $5,000 a client, that is about 7 expected new clients and $36,850 in expected revenue.
- Direct mail
- 11 meetings22% of the meetings
- Cold email
- 34 meetings68% of the meetings
- 5 meetings10% of the meetings
- 50meetings booked
- times 67%show rate
- about 34meetings held
- times 22%close rate
- about 7new customers
- times $5,000average deal
- gives $36,850expected revenue
Worked out from the booked meetings. It is kept apart from pipeline and from revenue won, which show only when the agency reports them.
What Made the Difference
The first email booked 16 meetings. Emails 2 to 4 booked 18 more, each one reaching people who had stayed quiet.
LinkedIn picked up where email stopped. Its 1,013 requests went only to leads who had not replied to any of the 4 emails, and 5 of them still booked a meeting.
The letter reached people outside the inbox. 11 meetings came from it.
The Outcome
In 4 weeks, GES Digital went from 11,847 analyzed businesses to 50 booked meetings. Letters added 11, cold email 34 and LinkedIn 5.
Written by
Robbert Veer
Founder
Robbert Veer is the founder of Leadodo. He has over seven years of experience running a web design agency. Today he focuses on AI and automation for lead generation. Leadodo is a complete AI-powered application built for web design agencies. It helps agencies find the right prospects and turn them into new business.
