Case study
How Blue Moon Creative Inc. Booked 107 Meetings in 5 Weeks With Letters, Email and LinkedIn
Blue Moon Creative Inc.
Babylon, United States · Jul 13 to Aug 17, 2026 · Web Design and Corporate Communications
Blue Moon Creative Inc. ran its Outbound Machine in Leadodo across direct mail, cold email and LinkedIn. In 5 weeks, 14,163 analyzed businesses became 3,097 qualified prospects, 648 replies and 107 booked meetings. At a 63% show rate and a 27% close rate, that comes to $91,004 in expected revenue.
Result
$91,004expected revenue
at a 63% show rate and a 27% close rate
- 107 meetings booked
Ran on
- Direct mail
- Cold email
14,163 businesses analyzed by Twip. 3,097 scored below 40 and made the shortlist.
- 1
Direct mail
2,617 letters
22 meetings booked
- 2
Cold email
2,581 leads
69 meetings booked
- 3
LinkedIn
1,487 requests
16 meetings booked
107meetings booked
In this report6 chapters
The Client
Blue Moon Creative Inc. is a design agency in Babylon, New York. It builds strategic websites and corporate communications for growing businesses, made for clarity, credibility and search.
A new client is worth about $5,000 to the agency, so every booked meeting counts.
The Challenge
A business with a weak website rarely goes looking for an agency. It has to be found, and then reached where it pays attention.
Blue Moon Creative Inc. turned on all three channels of its Outbound Machine to do that. A letter by post, a cold email sequence and LinkedIn, all working from the same shortlist.
The Campaign
The campaign ran for 5 weeks, from July 13 to August 17, 2026.
Twip analyzed 14,163 businesses. 3,097 of them scored below 40, the mark for a weak website and a strong lead. Blue Moon had a contact person for 2,764 of them.
Then the three channels went to work on that shortlist.
- Letter. 2,617 letters went out by post.
- Cold email. 2,581 leads got a sequence of 3 emails, 6,902 emails in all. Each follow-up went only to people who had not replied or bounced.
- LinkedIn. 1,487 leads who never answered an email got a LinkedIn request. The 351 who accepted got one message.
Twip analyzed 14,163 businesses and 3,097 scored below 40. A contact was found for 2,764 of them. Blue Moon Creative Inc. ran three channels from its own Outbound Machine, one after the other. A letter went first, then three emails, then a LinkedIn request and a message. Each step went to the businesses that had not replied yet.
Direct mail
- Letter. 2,617 sent. 22 meetings booked.
Cold email
- Email 1. 2,581 sent. 38 meetings booked.
- Email 2. 2,223 sent. 18 meetings booked.
- Email 3. 2,098 sent. 13 meetings booked.
LinkedIn
- Request. 1,487 sent.
- Message. 351 sent. 16 meetings booked.
The bar is what each step sent. One square is one meeting that step booked.
Direct mail2,617 letters
| Step | Sent | Meetings |
|---|---|---|
| Letter | 2,617 | 22 |
Cold emailthree emails, 6,902 sent
| Step | Sent | Replies | Positive | Meetings | Bounced |
|---|---|---|---|---|---|
| Email 1 | 2,581 | 337 | 52 | 38 | 21 |
| Email 2 | 2,223 | 116 | 26 | 18 | 9 |
| Email 3 | 2,098 | 79 | 18 | 13 | 7 |
LinkedIn1,487 requests, 24% accepted
| Step | Sent | Accepted | Replies | Positive | Meetings |
|---|---|---|---|---|---|
| LinkedIn request | 1,487 | 351 | Not reported | Not reported | Not reported |
| LinkedIn message | 351 | Does not apply | 67 | 24 | 16 |
The Results
Every channel booked meetings.
| Channel | Reached | Replies | Positive | Meetings |
|---|---|---|---|---|
| Letter | 2,617 | 49 | 32 | 22 |
| Cold email | 2,581 | 532 | 96 | 69 |
| 1,487 | 67 | 24 | 16 | |
| Total | 648 | 152 | 107 |
On cold email, 20.6% of leads replied. 18.0% of those replies were positive, and 69 of the 96 positive replies booked a meeting.
Together the channels put 3.5% of the shortlist in a meeting within 5 weeks.
Not every booked meeting takes place, and not every meeting closes. At the agency's 63% show rate, 107 bookings means about 67 meetings held. At a 27% close rate and $5,000 a client, that is about 18 expected new clients and $91,004 in expected revenue.
- Direct mail
- 22 meetings21% of the meetings
- Cold email
- 69 meetings64% of the meetings
- 16 meetings15% of the meetings
- 107meetings booked
- times 63%show rate
- about 67meetings held
- times 27%close rate
- about 18new customers
- times $5,000average deal
- gives $91,004expected revenue
Worked out from the booked meetings. It is kept apart from pipeline and from revenue won, which show only when the agency reports them.
What Made the Difference
The first email booked 38 meetings. Emails 2 and 3 booked 31 more, each one reaching people who had stayed quiet.
LinkedIn picked up where email stopped. Its 1,487 requests went only to leads who had not replied to any of the 3 emails, and 16 of them still booked a meeting.
The letter reached people outside the inbox. 22 meetings came from it.
The Outcome
In 5 weeks, Blue Moon Creative Inc. went from 14,163 analyzed businesses to 107 booked meetings. Letters added 22, cold email 69 and LinkedIn 16.
Written by
Robbert Veer
Founder
Robbert Veer is the founder of Leadodo. He has over seven years of experience running a web design agency. Today he focuses on AI and automation for lead generation. Leadodo is a complete AI-powered application built for web design agencies. It helps agencies find the right prospects and turn them into new business.
