LinkedIn Automation Tools: 7 Compared, and LinkedIn's Limits
Seven LinkedIn automation tools described from their own websites, with the limits each one states and what LinkedIn's help pages say about invitations.
Robbert Veer, Founder
15 min read
LinkedIn automation tools send connection requests and messages from a LinkedIn account in campaigns you set up. Of the seven compared here, Expandi, Dripify, Waalaxy and La Growth Machine pair LinkedIn with email. HeyReach, Linked Helper and PhantomBuster name no email sending of their own. The LinkedIn help pages we read give no number of invitations per day or week, so each invitation count on this page is a tool's own.
Every fact about a product on this page comes from that product's own website, read on Nov 10, 2026. Every limit attributed to LinkedIn comes from LinkedIn's own help pages, read the same day. The page ranks nothing, because we have not tested the tools.
How do the seven LinkedIn outreach tools compare?
The seven tools differ in the channels they send, in where the list comes from and in how they charge. The two tables group the tools by channel. Leadodo sits in the last column of each, so either table can be read alone.
LinkedIn with email.
| What an agency asks | Expandi | Dripify | Waalaxy | La Growth Machine | Leadodo |
|---|---|---|---|---|---|
| Which channels does it send? | LinkedIn and email | LinkedIn and email | LinkedIn, and email on the Business plan | LinkedIn, email and X, plus call tasks you place yourself | A posted letter, emails and LinkedIn steps, run by your Outbound Machine |
| Where do the leads come from? | Groups, events and posts. No contact database named | No contact database named. An email finder for LinkedIn prospects | LinkedIn Search, Sales Navigator, Recruiter Lite or a CSV file | Its LGM Database, listed at 27M+ companies | A Google Maps scraper and a database of 460M+ contacts |
| How are prospects qualified? | No scoring named | No scoring named | No scoring named | Intent signals on Pro and Ultimate | Twip AI scores each website out of 100. Sites below 40 form the shortlist |
| Lowest paid plan on monthly billing, Nov 10, 2026 | See its pricing page | Pro, $79 per user a month | See its pricing page | Basic, "$69 monthly" per identity | Pricing on request |
| What do the pages we read leave to you? | Choosing who to contact, letters and calls | Choosing who to contact, letters and calls | Choosing who to contact, letters and calls | Letters, and placing the calls | What follows a reply, the sales call and your offer |
LinkedIn, and no email sending of their own.
| What an agency asks | HeyReach | Linked Helper | PhantomBuster | Leadodo |
|---|---|---|---|---|
| Which channels does it send? | LinkedIn. Email goes through integrations with separate tools | A posted letter, emails and LinkedIn steps, run by your Outbound Machine | ||
| Where do the leads come from? | Imports from Sales Navigator and other tools. No contact database named | No contact database named | Public sources, extracted by its own automations | A Google Maps scraper and a database of 460M+ contacts |
| How are prospects qualified? | No scoring named | No scoring named | No scoring named | Twip AI scores each website out of 100. Sites below 40 form the shortlist |
| Lowest paid plan on monthly billing, Nov 10, 2026 | Growth, $79 a month per sender | Standard with local storage, $15 a month per license on a 1 month term | See its plans article | Pricing on request |
| What do the pages we read leave to you? | Choosing who to contact, letters and calls. Email needs a separate tool | Choosing who to contact, email, letters and calls | Choosing who to contact, email, letters and calls | What follows a reply, the sales call and your offer |
Three notes on the tables. "See its pricing page" and "see its plans article" mean the pages gave no price on Nov 10, 2026 that we could quote with its billing period and what it covers. "No scoring named" means the pages we read name no score for a prospect. The last row lists what those pages do not name. A vendor may offer it on a page we did not read.
Where are the limits on LinkedIn invitations?
LinkedIn limits invitations for every member, and the help pages we read give no number. They say what happens at the limit and how notes are counted. The table gives their words.
| Topic | What LinkedIn's help pages say |
|---|---|
| Who is limited | "All LinkedIn members (Basic and Premium) are subject to invitation limits and restrictions." |
| How many invitations | No number per day, per week or per month is given |
| What happens at the limit | "If you reach the limit, your account may be temporarily restricted from sending invitations." "This restriction typically lasts one week." |
| What else leads to a restriction | Many invitations within a short amount of time. Many invitations ignored, left pending or marked as spam |
| How a restriction ends | "Most restrictions will automatically be removed within one week." Withdrawing pending invitations does not remove it |
| After you withdraw an invitation | No new invite to the same person "for up to three weeks" |
| Size of a network | "a maximum of 30,000 1st-degree connections" |
| Length of a note | "Each message can be up to 200 characters." An older page gives 300 characters for Premium |
| Notes on a free account | The pages differ. "Personalize invitations to connect" says "up to three connection requests per month". "Invitation limit reached" says "five connection requests per month", and the older page says five too |
| Notes on Premium | "LinkedIn Premium members can send unlimited personalized invitations to all their connection requests." |
| Notes and invitations | Counted apart. "Restrictions and limits on standard invitations are separate from the limits placed on personalized invitations to connect." |
The quotes come from four LinkedIn help pages. They are Types of restrictions for sending invitations, Invitation limit reached, Personalize invitations to connect and Differences between InMail Messages and personalized invitations. The last one is the older page, and it read "Last updated: 3 years ago" on Nov 10, 2026.
A figure such as 100 invitations a week does not come from these pages.
What limit does each tool state for itself?
Five of the seven tools state a figure for connection requests, and the five figures differ. Two state none. The table gives each one as the tool's own site words it.
| Tool | Connection requests, as its own site states them |
|---|---|
| Expandi | "Send up to 300+ connection requests weekly". No fixed number per day. You set the daily limits |
| Dripify | A daily quota of 75 connection requests and 100+ messages, the same on Pro and Advanced |
| Waalaxy | 300 invites a month on Pro, and 800 a month on Advanced and Business |
| La Growth Machine | No number. LinkedIn actions run "within the daily limits and hours you set" |
| HeyReach | Up to 40 a day per sender and 25 by default, with a weekly cap of 200 per sender, in a help article dated Aug 28, 2026. An article dated Feb 17, 2026 says around 100 a week |
| Linked Helper | No number. Its pricing page names "Smart daily limits on a rolling 24-hour window" |
| PhantomBuster | Recommended limits of 50 to 100 invites a week, by type of account. It calls them "starting guidelines, not guarantees" |
These are the tools' own figures. Some count by the day, some by the week and one by the month. None is LinkedIn's number, because the LinkedIn help pages we read give none.
Which tools run LinkedIn and email in one sequence?
Expandi, Dripify, Waalaxy and La Growth Machine run LinkedIn and email in one sequence. La Growth Machine adds X to it.
Expandi
Expandi is a LinkedIn automation tool that also sends email follow-ups, and it runs in the cloud. On LinkedIn it sends connection requests, messages, InMails and event invites. Email goes out through an email provider you connect. Its sequence builder combines "10 different actions and 10 conditions in one sequence". Prospect data is collected from groups, events and posts, and the site names no contact database. Its second plan, priced on request, adds roles and permissions, client reports and use under your own brand.
The site says it is for sales teams, lead generation agencies, recruiters and business owners. It says the Business plan suits small sales teams.
We quote no price for Expandi, because the amount on its plan card carries no label for seats. See its pricing page, which we read on Nov 10, 2026. The FAQ offers a monthly plan and an annual one at a discount. The free trial runs 7 days.
Pick Expandi over Leadodo if your buyers gather in LinkedIn groups, events and posts, and LinkedIn is where you want to start the conversation.
Dripify
Dripify calls itself a LinkedIn automation tool. It runs LinkedIn and email campaigns in the cloud, and its pricing page says "campaigns run on our servers, so nothing depends on your browser being open or your machine being on". A sequence is built from LinkedIn and email actions, delays and conditions. It includes an email finder for the business addresses of LinkedIn prospects, an email verifier and a dedicated inbox for replies. Its FAQ says each seat connects one LinkedIn account. Team management and A/B testing come with the Advanced plan.
Pro is described for sellers who launch LinkedIn and email campaigns, and the home page has sections for founders, sales and HR.
On Nov 10, 2026 its pricing page showed Pro at $79 per user a month on monthly billing. Annual billing is priced lower. The free trial runs 7 days with no credit card.
Pick Dripify over Leadodo if each seller on your team runs a LinkedIn account and you want LinkedIn and email steps for every seat.
Waalaxy
Waalaxy describes itself as "a LinkedIn-first multichannel prospecting platform founded in 2019". It sends connection requests and messages in campaigns and follows up until the prospect replies. Lists are built from LinkedIn Search, Sales Navigator or Recruiter Lite, or imported from a CSV file. The site lists "99+ ready-to-use outreach sequences". Cold email follow-ups in the same campaign come with the Business plan. The pages we read do not say whether it runs in the cloud, as a browser extension or as a desktop app.
It names sales reps and teams, founders and business owners, recruiters and agencies.
On Nov 10, 2026 the pricing page showed one set of prices and did not say which billing option they belong to, so we quote none. See its pricing page. Each plan has a 14-day free trial.
Pick Waalaxy over Leadodo if you build lists inside LinkedIn Search or Sales Navigator and want ready-made sequences.
La Growth Machine
La Growth Machine calls itself "The Multichannel Outreach Platform for B2B". Its sequences combine LinkedIn and email, with conditions and branches. On LinkedIn it names invitations, messages, profile visits, post likes and voice messages. Email is sent from your own mailbox. It can also follow a lead on X and send a DM, and it creates call tasks that you place yourself. The home page says "LGM runs entirely in the cloud". The pricing page lists an LGM Database of 27M+ companies, and enrichment is paid for with credits.
Its Basic plan is "For founders and solo sellers starting on LinkedIn and email."
It charges per identity, which it defines as one person who sends. On Nov 10, 2026 its pricing page showed Basic at "$69 monthly" per identity. Its FAQ says invoices are always in euros. The trial is 14 days with no credit card.
Pick La Growth Machine over Leadodo if you want LinkedIn, email and X in one sequence.
Which tools name no email sending of their own?
HeyReach, Linked Helper and PhantomBuster name LinkedIn outreach and no email sending of their own on the pages we read. HeyReach hands email to separate tools through integrations.
HeyReach
HeyReach calls itself a "LinkedIn automation tool for agencies, sales teams, and GTM operators". It connects many LinkedIn accounts, which it calls senders, and rotates sending between them. It names connection requests, messages, InMails and voice notes among its actions. One inbox holds the messages of all senders. Leads are imported from Sales Navigator and other tools, and the site names no contact database. Email goes out through integrations with separate email tools. The Agency plan adds white label.
It charges per sender, and its FAQ says "HeyReach charges only per LinkedIn senders, not per users." On Nov 10, 2026 its pricing page showed Growth at $79 a month per sender on monthly billing. Quarterly and yearly billing are priced lower, and its FAQ gives a lower price per sender from 10 senders. The FAQ describes a 14-day test with 3 LinkedIn accounts and no card.
Pick HeyReach over Leadodo if you run LinkedIn outreach for clients across many LinkedIn accounts.
Linked Helper
Linked Helper is "LinkedIn automation software that runs as a desktop app". Its pricing page says it "runs on your own computer, or on a VPS you control". It sends connection requests, InMails and messages to 1st connections, runs drip campaigns and detects replies. A built-in CRM holds tags and notes. One license covers one LinkedIn account. The Standard plan caps a set of advanced actions at 20 a day each. Pro lists "Unlimited daily actions", with a footnote that LinkedIn may still impose limits of its own. The pages we read name an Email Finder and do not say Linked Helper sends email.
Its site names sales teams, recruiters, agencies and founders among its users.
On Nov 10, 2026 its pricing page showed Standard with local storage at $15 a month per license on a 1 month term. Longer terms are priced lower. The trial is 14 days of full Pro access with no card.
Pick Linked Helper over Leadodo if you want LinkedIn alone, running on your own computer, with a price per license.
PhantomBuster
PhantomBuster's help center calls it "a no-code, cloud-based platform for lead generation and outreach automation". A Phantom automates one task, such as extracting leads or sending connection requests. A Workflow runs several steps in one sequence. It works on LinkedIn, Sales Navigator and Google Maps, among other platforms. On LinkedIn it sends connection requests with a message, and LinkedIn messages. Plans are counted in execution hours and slots for each workspace. The pages we read do not say it sends email.
The help article names "Sales and SDR teams building outbound pipelines without manual prospecting."
The pricing page did not load on Nov 10, 2026, so we quote no price. Its help center has an article on what each plan includes. That article describes a 14-day free trial, followed by a Free plan with 30 minutes of execution time a month.
Pick PhantomBuster over Leadodo if you want single automations, such as a lead extractor for one platform, to wire into your own process.
Where does Leadodo fit, and where does it not?
Leadodo is software for web design and marketing agencies. It finds businesses, scores their websites and runs outreach to the ones with the weakest sites. LinkedIn is the last part of that outreach, so Leadodo does a different job from the seven tools above.
Your Outbound Machine runs six steps over 19 working days. A posted letter arrives on day 1. Emails follow on days 4, 7 and 11, and LinkedIn steps on days 15 and 19. Day 15 is a connection request with a message. When the person accepts, a second message follows. The sequence stops for a business the moment it replies.
Three facts about it matter for this comparison.
- The list is scored before anything is sent. Twip AI scores every website in a search out of 100 across 10 domains. Sites that score below 40 form the shortlist.
- LinkedIn comes last. A business that reaches day 15 has had a letter and three emails and has not replied.
- The first line comes from the prospect's own website. Twip's findings become the opening line of each letter and email.
Our guide to the sales cadence explains the order, and our LinkedIn cold message templates cover the message after an acceptance.
Where it fits. An agency that sells websites or marketing to local businesses and wants LinkedIn as the last touch, after a letter and three emails.
Where it does not fit.
- LinkedIn is your main channel. The seven tools are built for that, and Leadodo gives LinkedIn two of its six steps.
- You run LinkedIn outreach for clients across many accounts. HeyReach and Expandi name plans for agencies.
- You sell something other than websites or marketing. A website score will not tell you who to contact.
- You need a general CRM or a sales engagement suite for a sales team of 50. Leadodo is built for one job, finding businesses with weak websites and starting the conversation. Keep your CRM for what follows.
Leadodo never contacts anyone itself. You send, under your own name.
Questions
What is a LinkedIn automation tool?
A LinkedIn automation tool is software that sends connection requests and messages from a LinkedIn account in campaigns you set up. Some add email steps to the same sequence. The seven on this page differ in the channels they send, in how they run and in how they charge.
How many connection requests can you send on LinkedIn per week?
The LinkedIn help pages we read give no number per day, per week or per month. They say all members, Basic and Premium, are subject to invitation limits. An account that reaches the limit may be restricted from sending invitations, typically for one week. A weekly figure on a tool's site or in a guide is that source's own.
What are the best LinkedIn automation tools for an agency?
This page names none as the best LinkedIn automation tools, because it describes each one from its own site and we have not tested them. An agency that runs outreach for clients can start with the two that name plans for agencies, HeyReach and Expandi. An agency that sells to local businesses should first decide where LinkedIn sits in its sequence, which our guide to LinkedIn outreach for agencies covers.
How long can a LinkedIn connection note be?
LinkedIn's page on personalizing invitations says "Each message can be up to 200 characters." An older LinkedIn page gives 300 characters for Premium accounts. Our connection message templates are written to fit 200.
Do you need LinkedIn Premium to add a note to a connection request?
No. A free account can add a note to a few requests a month, and LinkedIn's own pages disagree on how many. Its page "Personalize invitations to connect" says up to three connection requests per month. Its page "Invitation limit reached" says five. The first of the two says Premium members can add a note to every connection request.
Do LinkedIn automation tools send email too?
Four of the seven do. Expandi, Dripify and La Growth Machine send email in the same sequence, and Waalaxy does on its Business plan. HeyReach hands email to separate tools through integrations. The pages we read do not say that Linked Helper or PhantomBuster sends email. For tools that start from email, see our comparison of cold email software.
Checked on Nov 10, 2026. If a detail about your product is out of date, tell us and we will correct it.
Next step. See where the two LinkedIn steps sit in your Outbound Machine, after a posted letter and three emails. Outbound Machine.
