AI Sales Tools for Agencies: 8 Compared by What They Do
Eight AI sales tools sorted by the job they are sold for, with what each site says its AI does, who reviews before it sends and what it costs.
Robbert Veer, Founder
15 min read
AI sales tools are sold for one of three jobs. Some help a person write, some add AI to a sales platform, and some are agents that run the outreach. An agency with one seller can start with a tool that says nothing sends until you approve, such as Regie.ai. A team that wants an agent can look at AiSDR, Artisan or 11x. Leadodo is built for agencies that sell websites to local businesses.
This page compares 8 tools and Leadodo, for agencies. Every statement about what a product's AI does is that company's own description, read on its website on Nov 10, 2026. We tested none of them. Nothing here says how well one works.
What are AI sales tools?
AI sales tools are software that uses AI models for a sales task, such as researching a prospect, drafting a message, sending a sequence or answering a reply. The 8 products on this page fall into three groups.
- Writing and research help. The vendor says its AI drafts, coaches or researches. Lavender, Regie.ai and Clay.
- Sales platforms with AI built in. Contact data and sequences in one product, with AI tools added. Amplemarket and Salesforge.
- Agents that run the outreach. The vendor says its agent finds leads, writes, sends and follows up. AiSDR, Artisan and 11x.
Two products sit in two groups. Lavender sells an agent named Ora next to its coach, and Salesforge sells an agent named Agent Frank next to its plans.
These AI tools for sales name sales reps, sales teams, revenue teams or go-to-market teams as their buyers. In our notes of Nov 10, 2026, only Salesforge's home page lists agencies by name. An agency has to read each one with its own buyer in mind.
This page does not explain the ideas behind the tools. Our guide to AI lead generation covers what the AI should and should not do at each step.
How do the 8 AI sales tools compare?
They differ most in what the site says the AI does and in who reviews a message before it goes. The first table shows both. The second shows the lowest paid plan each site showed on Nov 10, 2026.
| Tool | Where the leads come from | What its site says the AI does | Channels its site names | Review before sending, as its site words it |
|---|---|---|---|---|
| Lavender | A list you upload, or Salesforce. No contact database on the pages read | Says its Email Coach scores emails a person writes. Says its agent, Ora, will research, write and send emails | The Coach page does not say the Coach sends. The Ora page names no approval step | |
| Regie.ai | A licensed B2B database, it says, plus up to seven data providers | Says RegieGO suggests companies, researches each buyer and drafts emails | Email and phone | "Nothing sends or dials unless you tell it to." |
| Clay | Data bought from other providers in its marketplace. No count of its own | Names Claygent AI research agents, and account and lead scoring | Email, on paid plans | Not in our notes |
| Amplemarket | A database it says holds 200M+ verified contacts | Names five AI tools under the name Duo | Email, calls and social | Not in our notes |
| Salesforge | A Lead Finder it says holds 500M+ verified B2B leads | Says its agent, Agent Frank, researches each prospect, writes outreach and follows up | Email and LinkedIn | Two modes. Co-Pilot asks for your review. Auto-Pilot does not |
| AiSDR | It says prospecting covers 2B+ profiles. You can also bring your own list | Says its agent, Ami, builds the list, writes and sends sequences, answers replies and books meetings | Email and LinkedIn, with call tasks for your team | Your team reviews the audience and sample messages before launch |
| Artisan | A database it says holds 250M+ verified contacts | Says its AI employee, Ava, finds leads, writes and sends outreach, handles replies and books meetings | "Autonomous by default, adjustable by design." Approvals are named as a control | |
| 11x | A database it says holds 400M contacts | Says its agent, Alice, handles prospecting, outreach and meeting booking | Email, social and a power dialer | You set approval thresholds. The pages do not say a person approves each message |
| Leadodo | A Google Maps scraper and a database of 460M+ contacts | Twip AI scores every website in a search out of 100 across 10 domains. Its findings become the opening line of each letter and email | Posted letter, email and LinkedIn | You choose. Every message, a sample such as the first 100, or none |
The third column repeats each company's own description. Every count is the company's own figure. A cell that reads "Not in our notes" means the pages we read gave us nothing to quote on that point. It does not mean the product lacks the feature.
| Tool | Lowest paid plan on Nov 10, 2026 | Free plan or trial |
|---|---|---|
| Lavender | Could not be confirmed on Nov 10, 2026. See its Email Coach page | Its Coach page named a Basic plan marked "Free Forever". Not confirmed in a second read |
| Regie.ai | Pro, $41 a month, billed annually, for one person (Regie.ai pricing) | Free plan with 250 one-time credits per person |
| Clay | See its pricing page. The page did not label the billing period | Free plan |
| Amplemarket | See its pricing page | "All plans include a free trial." No length given |
| Salesforge | Pro Plan, $40 a month, billed annually (Salesforge pricing). Agent Frank is sold next to the plans | 14-day free trial of Salesforge. None for Agent Frank |
| AiSDR | Pay as you go, $1.50 per person prospected, charged daily (AiSDR pricing) | No free plan or trial named. Sign-up needs no credit card |
| Artisan | Pricing on request (Artisan pricing) | None named on the pages read |
| 11x | See its pricing page for Alice | None. Its docs say there is no published self-serve free trial |
| Leadodo | Pricing on request | Pricing on request |
Each price is the lowest paid plan the product's own page showed on Nov 10, 2026, with the billing words the page used. Where a page did not label the billing period or the unit, gave two figures for one plan, or could not be read a second time, no price is quoted.
Which AI sales tools help a person write and research?
Lavender, Regie.ai and Clay. Lavender's Email Coach and Regie.ai's RegieGO are sold to draft or coach while a person sends. Clay is sold to research and enrich the list those messages go to.
Lavender
Lavender calls itself "The Email intelligence company" and sells two products. The Email Coach works on sales emails that a person writes. The site says the Coach scores an email or a template and points to what to fix, and that its Personalization Assistant brings prospect data into the inbox. It says the Coach works with Gmail, Outlook, Outreach, Salesloft, HubSpot and Apollo. The Coach page does not say the Coach sends anything.
The second product is an agent named Ora. The site describes it as an "AI Sales Agent to research, write, and send personalized and optimized sales emails automatically." You upload a lead list or connect Salesforce. The Ora page names no step where a person approves an email.
Pick it over Leadodo when your sellers write their own emails and want a coach beside each one. The Coach page names SDRs and AEs. Leadodo is built for a different job, which is choosing the businesses and running the sequence.
Regie.ai
Regie.ai sells a product named RegieGO, which the site calls an "AI prospecting platform for sales reps and teams". The site says RegieGO reads your website and suggests companies and roles to target, searching "a licensed B2B people and company database." It says enrichment checks up to seven data providers for each contact. It also says RegieGO researches each account and turns the research into drafts "using your pitch and voice."
The site says you send from your own connected Gmail or Outlook, and that calling is built in. On review, the site says "Nothing sends or dials unless you tell it to." The pages read mention no answering of replies and no booking of meetings.
Pick it over Leadodo when one seller wants drafts and a dialer for selling to companies, with a free plan to try first. The site names founders, first sales hires and sales teams.
Clay
Clay's homepage describes "Infrastructure to get any data, run agentic workflows, and launch GTM plays." The pages read give no count of contacts or companies. Clay sells data from other providers through a marketplace, and you pay in credits. The site names waterfall enrichment, Claygent AI research agents, a workflow builder named Sculptor, and account and lead scoring. Paid plans can launch email campaigns in Clay or through other email tools.
Three pages on Clay's site give three different counts of data providers, so none is quoted here.
Pick it over Leadodo when you have a person who builds data workflows and wants many data sources in one table. The homepage says "GTM engineers build on Clay". Leadodo is built for another job, finding businesses with weak websites and starting the conversation. Our page on Clay alternatives goes deeper.
Which AI sales tools are sales platforms with AI built in?
Amplemarket and Salesforge. Each sells contact data and sequences in one product and adds AI tools on top.
Amplemarket
Amplemarket's homepage reads "All-in-one sales platform with AI agents, B2B data, multichannel sequences, and parallel dialing built in". The site lists a Searcher for contacts and companies, intent signals, job change alerts, enrichment and email validation. Sequences hold email, call and social steps, and a parallel dialer is part of the product. The homepage shows "200M+" next to "verified contacts".
Its AI tools carry the name Duo. The homepage names Duo Accounts, Duo Copilot, Duo Copywriter, Duo Inbox and Duo Voice.
The pricing page showed one price, for the Startup plan, and "Custom" for Growth and Elite. It does not say whether the Startup price is per user or for the 2 included users together, so no price is quoted here.
Pick it over Leadodo when a sales team wants data, sequences and a dialer in one product. The pricing page says Startup is for small businesses, startups and founder-led sales teams. That is a different job from the one Leadodo is built for.
Salesforge
Salesforge says you can "run multi-channel campaigns (email + LinkedIn) from a single dashboard." Its plans list unlimited mailboxes, mailbox rotation and warm-up. The home page says campaigns can be human-led, AI-led or a blend of both.
Its AI SDR, Agent Frank, is sold next to those plans. The site says Frank researches each prospect, writes outreach, follows up and books meetings, on email and LinkedIn. It names two modes. In Co-Pilot "he will ask for your review before sending messages". In Auto-Pilot "he won't require any supervision". The Agent Frank page does not say that Frank answers replies.
Pick it over Leadodo when cold email at volume is your main channel and you sell to other companies. Its home page lists agencies, sales teams and growth teams. The Agent Frank page says it fits sellers with contract values between $5K and $100K that target 3,000 businesses or more.
Which AI sales tools run outreach as an agent?
AiSDR, Artisan and 11x. Each vendor says its agent finds the leads, writes and sends the outreach and follows up. They differ in what the price counts and in what the site says about review.
AiSDR
AiSDR calls itself "an AI SDR platform", and its agent is named Ami. The site says it finds people to contact, writes and sends sequences, answers replies and books meetings into your calendar. You can also start from a Sales Navigator list, a CSV or your HubSpot and Salesforce contacts. Email goes out through Gmail or Outlook. The site also lists LinkedIn steps and call tasks for your team.
On review, the home page says your team "reviews the audience and sample messages before launch". It says replies can be switched to a co-pilot mode "to approve them before they send". With autopilot on, it says "The AI handles every reply itself."
Pick it over Leadodo when you want an agent that is sold to answer replies too, paid per person prospected with no monthly fee. The home page names revenue teams and founders.
Artisan
Artisan says it "builds AI employees for go-to-market teams." The first is named Ava, which the site calls "an autonomous AI BDR that runs outbound end to end." The site says Ava handles finding and enriching B2B leads, writing and sending outreach, handling replies and turning positive replies into booked meetings. It says emails are "sent from your own domains in your reps' names." The site says it has "a database of 250M+ verified contacts".
On review, the site names "human-in-the-loop controls (approvals, tone and CTA locks, escalation rules)". Its pricing FAQ says "Autonomous by default, adjustable by design." The pages read do not say which steps wait for an approval. On calls, the pricing page says "Ava emails, your reps dial."
Pick it over Leadodo when you sell to companies by email at a volume of thousands of leads a month. The pricing page sizes its Team plan at about 2,500 leads contacted a month.
11x
11x sells two agents. The site says Alice "handles outbound prospecting, personalized multi-channel outreach, and meeting booking". It says Julian "qualifies inbound leads in real time across phone, chat, and SMS". For outbound, it says you can use "our database of 400M contacts". It also says agents interpret replies, answer questions and escalate sensitive conversations to your team. On calls, the outbound page says "11x does the prep. Your rep makes the call."
On review, the platform page says "You set the tone, approval thresholds, escalation rules, and send windows." It says you can preview messages for sample leads before anything is sent. The pages read do not say that a person approves each message.
Pick it over Leadodo when you run a sales team and want agents for both outbound and inbound leads. The home page says "For frontier revenue teams". The Alice Growth plan covers up to 5 end users and 2,000 new prospects a month.
Where does Leadodo fit among AI sales tools?
Leadodo fits an agency that sells websites, SEO or marketing to local businesses. It does not fit a team that sells to companies by job title.
Leadodo is software for web design and marketing agencies. It finds businesses, scores their websites and runs outreach to the ones with the weakest sites. Twip AI scores every website in a search out of 100 across 10 domains, and its findings become the opening line of each letter and email.
You choose how much to review. You can review every letter and message before it goes, review a sample such as the first 100, or let your Outbound Machine send without review.
Your Outbound Machine runs six steps over 19 working days. A posted letter arrives on day 1, emails follow on days 4, 7 and 11, and LinkedIn steps come on days 15 and 19. None of the 8 sites above names post as a channel on the pages we read. The sequence stops for a business the moment it replies. Leadodo never contacts anyone itself. You send, under your own name.
Leadodo is the wrong pick in five cases.
- You sell to companies by job title. The databases behind Amplemarket, Artisan and 11x are counted in contacts. Leadodo is built for agencies that sell websites and marketing to local businesses.
- You want a coach for emails you write yourself. Lavender sells its Email Coach for that.
- You want to enrich a list from many data providers. Clay's site describes that job.
- You need a CRM or a sales suite for a large team. Leadodo is built for one job, finding businesses with weak websites and starting the conversation. Keep your CRM for what follows.
- You want software to answer replies. AiSDR, Artisan and 11x each say their agent does. With Leadodo, the sequence stops for a business the moment it replies.
What should an agency check before it buys an AI sales tool?
Check four things, in this order. Each one can be read from the vendor's own site before a demo.
- Who is the tool sold to? In our notes, only Salesforge's home page lists agencies by name. The Agent Frank page describes sellers with contract values between $5K and $100K.
- Where does the list come from? Six of the 8 sites describe a database or give a count of contacts, profiles or leads. Ask for sample rows in your own trade and town before you pay.
- What does the price count? Regie.ai counts seats and credits, Clay counts actions and data credits, and AiSDR counts people prospected. The Alice pricing page at 11x says "We charge per lead, not per send."
- What happens before a message goes out? Read the review column in the first table. Then run the seven checks in our guide to what an AI SDR does well and where a person is needed.
Two more guides help with the steps around the tool. One covers how to write a cold email, for the drafts you will review. The other is our page on AI lead generation tools, which sorts seven products by where their leads come from.
Questions
What are the best AI sales tools for agencies?
This page does not rank them, and we tested none. The best AI sales tools for an agency are the ones sold for its buyer and its size. One seller who writes to companies can start with the free plan at Regie.ai. An agency that sells websites to local businesses should first look at how each tool chooses who to contact.
What is an AI sales assistant?
An AI sales assistant is an AI tool that works next to a seller. It researches, drafts or coaches, and the person decides what goes out. On this page, Lavender's Email Coach and RegieGO from Regie.ai are sold for that kind of use.
What do AI sales tools cost?
It depends on what the tool counts. On Nov 10, 2026, Regie.ai listed Pro at $41 a month, billed annually, for one person. AiSDR listed pay as you go at $1.50 per person prospected, charged daily. Artisan showed no prices. For Amplemarket and 11x, see their pricing pages. Each figure comes from the product's own pricing page.
Do AI sales tools answer replies on their own?
In our notes, three of the 8 sites say so. AiSDR, Artisan and 11x each say their agent answers replies. Regie.ai's pages and Lavender's Ora page do not mention it, and Salesforge's Agent Frank page does not say that Frank answers replies. With Leadodo, the sequence stops for a business the moment it replies.
Can an AI sales tool send letters?
None of the 8 sites names post as a channel on the pages we read on Nov 10, 2026. They name email, LinkedIn, social, calls and chat. In Leadodo, your Outbound Machine opens with a posted letter that arrives on day 1.
Checked on Nov 10, 2026. Every detail about another product comes from its own website on that date. If a detail about your product is out of date, tell us and we will correct it.
Next step. See how Twip AI scores a website across 10 domains. See AI analysis.

