Case study
How Gooder Marketing Booked 56 Meetings in 3 Weeks With Letters, Email and LinkedIn
Gooder Marketing
Barrie, Canada · Sep 14 to Oct 5, 2026 · Web Development and Digital Marketing
Gooder Marketing ran its Outbound Machine in Leadodo across direct mail, cold email and LinkedIn. In 3 weeks, 9,237 analyzed businesses became 1,867 qualified prospects, 416 replies and 56 booked meetings. At a 68% show rate and a 24% close rate, that comes to $45,696 in expected revenue.
Result
$45,696expected revenue
at a 68% show rate and a 24% close rate
- 56 meetings booked
Ran on
- Direct mail
- Cold email
9,237 businesses analyzed by Twip. 1,867 scored below 40 and made the shortlist.
- 1
Direct mail
1,573 letters
10 meetings booked
- 2
Cold email
1,542 leads
37 meetings booked
- 3
LinkedIn
913 requests
9 meetings booked
56meetings booked
In this report6 chapters
The Client
Gooder Marketing is a web development and digital marketing agency based in Barrie, Ontario. Founded in 2011, the agency helps small and medium-sized businesses strengthen their online presence through custom web design, SEO and lead generation.
Its services extend across ecommerce, Google Ads, social media, email marketing, mobile applications and web hosting. Custom website development sits at the center of the business.
A new client is worth about $5,000 to the agency. Every booked meeting carries real weight.
The Challenge
Gooder Marketing had already run cold email with Leadodo. That first campaign booked 13 meetings from 1,264 prospects.
For the next run, the agency turned on all three channels of its Outbound Machine. A letter by post, a cold email sequence and LinkedIn, all working from the same shortlist.
The Campaign
The campaign ran for 3 weeks, from September 14 to October 5, 2026.
Twip analyzed 9,237 businesses. 1,867 of them scored below 40, the mark for a weak website and a strong lead. Gooder Marketing had a contact person for 1,691 of them.
Then the three channels went to work on that shortlist.
- Letter. 1,573 letters went out by post.
- Cold email. 1,542 leads got a sequence of 5 emails, 6,583 emails in all. Each follow-up went only to people who had not replied or bounced.
- LinkedIn. 913 leads who never answered an email got a LinkedIn request. The 229 who accepted got one message.
Twip analyzed 9,237 businesses and 1,867 scored below 40. A contact was found for 1,691 of them. Gooder Marketing ran three channels from its own Outbound Machine, one after the other. A letter went first, then five emails, then a LinkedIn request and a message. Each step went to the businesses that had not replied yet.
Direct mail
- Letter. 1,573 sent. 10 meetings booked.
Cold email
- Email 1. 1,542 sent. 15 meetings booked.
- Email 2. 1,348 sent. 9 meetings booked.
- Email 3. 1,275 sent. 6 meetings booked.
- Email 4. 1,227 sent. 4 meetings booked.
- Email 5. 1,191 sent. 3 meetings booked.
LinkedIn
- Request. 913 sent.
- Message. 229 sent. 9 meetings booked.
The bar is what each step sent. One square is one meeting that step booked.
Direct mail1,573 letters
| Step | Sent | Meetings |
|---|---|---|
| Letter | 1,573 | 10 |
Cold emailfive emails, 6,583 sent
| Step | Sent | Replies | Positive | Meetings | Bounced |
|---|---|---|---|---|---|
| Email 1 | 1,542 | 181 | 25 | 15 | 13 |
| Email 2 | 1,348 | 66 | 14 | 9 | 7 |
| Email 3 | 1,275 | 43 | 9 | 6 | 5 |
| Email 4 | 1,227 | 32 | 7 | 4 | 4 |
| Email 5 | 1,191 | 21 | 5 | 3 | 3 |
LinkedIn913 requests, 25% accepted
| Step | Sent | Accepted | Replies | Positive | Meetings |
|---|---|---|---|---|---|
| LinkedIn request | 913 | 229 | Not reported | Not reported | Not reported |
| LinkedIn message | 229 | Does not apply | 46 | 15 | 9 |
The Results
Every channel booked meetings.
| Channel | Reached | Replies | Positive | Meetings |
|---|---|---|---|---|
| Letter | 1,573 | 27 | 16 | 10 |
| Cold email | 1,542 | 343 | 60 | 37 |
| 913 | 46 | 15 | 9 | |
| Total | 416 | 91 | 56 |
On cold email, 22.2% of leads replied. 17.5% of those replies were positive, and 37 of the 60 positive replies booked a meeting.
Together the channels put 3.0% of the shortlist in a meeting within 3 weeks.
Not every booked meeting takes place, and not every meeting closes. At the agency's 68% show rate, 56 bookings means about 38 meetings held. At a 24% close rate and $5,000 a client, that is 9 expected new clients and $45,696 in expected revenue.
- Direct mail
- 10 meetings17.9% of the meetings
- Cold email
- 37 meetings66% of the meetings
- 9 meetings16.1% of the meetings
- 56meetings booked
- times 68%show rate
- about 38meetings held
- times 24%close rate
- about 9new customers
- times $5,000average deal
- gives $45,696expected revenue
Worked out from the booked meetings. It is kept apart from pipeline and from revenue won, which show only when the agency reports them.
What Made the Difference
The follow-ups did most of the email work. The first email booked 15 meetings. Emails 2 to 5 booked 22 more, each one reaching people who had stayed quiet.
LinkedIn picked up where email stopped. Its 913 requests went only to leads who had not replied to any of the 5 emails, and 9 of them still booked a meeting.
The letter reached people outside the inbox. 10 meetings came from it.
The Outcome
In 3 weeks, Gooder Marketing went from 9,237 analyzed businesses to 56 booked meetings. Letters added 10, cold email 37 and LinkedIn 9.
The first campaign ran on email alone and booked 13 meetings. This one ran the full Outbound Machine and booked 56.
Written by
Robbert Veer
Founder
Robbert Veer is the founder of Leadodo. He has over seven years of experience running a web design agency. Today he focuses on AI and automation for lead generation. Leadodo is a complete AI-powered application built for web design agencies. It helps agencies find the right prospects and turn them into new business.
