Website Redesign Cost: Rates, Hours and a Worked Quote
Website redesign cost is hours times an hourly rate. Here are the sourced rates, what drives the hours and a worked quote.
Robbert Veer, Founder
7 min read
Website redesign cost comes down to hours times an hourly rate, plus a few costs passed on to the client. US web design companies listed on Clutch, a directory of agencies, charge around $100 to $149 an hour, and most projects reviewed there cost less than $10,000. The hours depend on how much of the old site changes.
How much does a website redesign cost?
A website redesign costs the hours it takes multiplied by the rate of whoever does the work. We found no survey of redesign prices that we could open and read, so the honest starting points are these four figures.
| Figure | What it measures | Source |
|---|---|---|
| $100 to $149 an hour | What US web design companies listed on Clutch charge | Clutch pricing guide, updated September 21, 2026 |
| Less than $10,000 | What most web design projects reviewed on Clutch cost | The same guide |
| $38,105.39 | The average cost of those projects | The same guide |
| $47.85 an hour | The median wage of US web developers and digital designers in May 2025 | US Bureau of Labor Statistics |
Read them with three cautions.
- Clutch's figures cover web design projects of every kind, new builds included. It publishes no figure for redesigns alone. Its project costs are not split by country.
- The typical project and the average are far apart. That gap means larger projects pull the average up, so "less than $10,000" is the better guide for a local business site.
- The wage is what an employed designer earns. An agency's rate is higher, because it also pays for hours nobody can bill, software, sales and management. Clutch's band is 2.1 to 3.1 times the wage.
The pages that rank for this search quote ranges wide enough to fit any budget. None of the five we read names a survey or a price list behind its overall range.
What drives the cost to redesign a website?
Six things set the hours, and one sets the rate.
| Driver | Fewer hours | More hours |
|---|---|---|
| Pages and templates | 8 pages on 2 templates | 60 pages on 9 templates |
| How much changes | A new look on the same structure | A new structure and new addresses |
| Content | Kept as it is | Rewritten, with new photos |
| Platform | Stays | Moves to a new one |
| Features | A contact form | Booking, payments or logins |
| Decisions | One person signs off | A committee does |
The rate depends on who does the work and where they are. The same Clutch guide lists $50 to $99 an hour for companies in the United Kingdom and $25 to $49 for Poland and Mexico.
What does a redesign add that a new website does not?
A redesign adds three jobs that a new site never has, and it saves on one.
- An audit of what exists. Which pages bring visits and leads, and which can go.
- A content move. Every page that stays is carried over, checked and often edited.
- Redirects. Google's guide to moving a site says "It's important to map your old site's URLs to the URLs for the new site." It also says "Keep the redirects for as long as possible, generally at least 1 year."
The saving is that the domain, the brand and much of the copy already exist. For a site built from nothing, see what a website costs, by type. Every step of the job is in our website redesign checklist.
What does a worked redesign quote look like?
A quote is a list of jobs with hours against each one. This one is for Harbor Street Dental at harborstreetdental.example, a made-up practice with a 15-page site. The hours are our own estimates for three sizes of job. They show the method and are no forecast for your project.
| Job | Refresh | Redesign | Rebuild |
|---|---|---|---|
| Audit and goals | 4 | 6 | 8 |
| Page list and URL map | 0 | 5 | 8 |
| Design | 14 | 26 | 36 |
| Build | 16 | 36 | 56 |
| Content | 2 | 12 | 30 |
| Redirects, tracking and forms | 2 | 7 | 10 |
| Testing and launch | 4 | 8 | 12 |
| Project management | 4 | 10 | 16 |
| Total hours | 46 | 110 | 176 |
| At $100 an hour | $4,600 | $11,000 | $17,600 |
| At $149 an hour | $6,854 | $16,390 | $26,224 |
The three sizes mean different things.
- A refresh is a new look on the same pages, addresses and platform.
- A redesign is a new structure with new addresses on the same platform.
- A rebuild is a move to a new platform, with most of the content rewritten.
The two rates are the ends of Clutch's band for US companies. To check a real quote, multiply its hours by its own rate. We could not confirm a current rate for US freelancers at a source we could open, so none appears here.
Some costs sit outside the hours. Hosting, the domain, paid plugins, stock photos and a photographer are billed at cost or paid by the client directly.
When is a redesign not worth the cost?
A redesign is not worth the cost when the site has two or three faults on a sound structure. In the Harbor Street example a refresh takes 46 hours and a redesign takes 110, so the smaller job saves more than half the budget when it fits.
An audit decides which job fits. Score the site on 10 domains, from design, speed and mobile to trust and technology. Then read the result this way.
| What the audit finds | Job |
|---|---|
| Weak in one to three domains, with a sound structure | Fix or refresh |
| Weak in most domains, on a sound platform | Redesign |
| Weak in technology or security, or the client cannot edit the site | Rebuild |
That rule of thumb is ours, and no tool makes the call for you. The 10 domains are the ones Twip uses. Twip is the AI inside Leadodo, and it scores every website in a search out of 100. Leadodo is built for finding prospects, and sites that score below 40 form its shortlist. To run the same audit by hand on one site, use our website audit checklist.
How should an agency explain a redesign quote?
Show the hours, show three sizes and let the owner's own numbers make the case.
- Put hours against every job. An owner can question 12 hours for moving 15 pages. Nobody can question a lump sum, so nobody trusts it.
- Quote three sizes. A refresh, a redesign and a rebuild side by side show what the extra money buys.
- Name what is outside the price. Hosting, photos, copywriting and care after launch.
- Use the owner's figures. Ask what a new customer is worth and how many the site brings today. Do the sum together, and bring no statistic of your own.
- Lead with what the audit found. One finding with a screenshot explains the scope faster than a paragraph.
Our web design proposal template is the document to put these in. To set the rate itself, read how much to charge for a website.
Questions
How much does a website redesign cost for a small business?
No survey we could read gives a figure for redesigns alone. Most web design projects reviewed on Clutch cost less than $10,000. In our made-up example of a 15-page site, a refresh came to 46 hours and a redesign to 110. At Clutch's US rates the refresh is $4,600 to $6,854. The redesign is $11,000 to $16,390.
Is it cheaper to redesign a website or build a new one?
It depends on how much content carries over. A redesign reuses the domain, the brand and much of the copy, and it adds an audit, a content move and redirects. In our example the redesign took 110 hours and the rebuild on a new platform took 176.
Why do redesign quotes vary so much?
Both halves of the sum vary. One bidder may plan a refresh and another a rebuild for what sounds like the same job, and hourly rates differ by company and by country. Ask every bidder for hours per job, then compare the lists line by line.
What is not included in a redesign quote?
Check six things. Hosting, the domain renewal, paid plugins, photography, copywriting and care after launch are often priced separately. Our guide to website maintenance plans covers the last one.
How long does a website redesign take?
Hours measure effort, and the calendar is longer. The 110 hours in our example is under three weeks of full-time work for one person, at 40 hours a week. Content and sign-off come from the client, so allow for both in the schedule.
Next step. The scope of a redesign starts with a score. See how Twip scores a website across 10 domains.
